Large cities are declining while other areas are increasing – a complete reversal of the trend seen through the 2010s.

Large cities are declining while other areas are increasing – a complete reversal of the trend seen through the 2010s.
The Association of Zoos and Aquariums (AZA) recently released the results of their mid-year earned revenue survey (ERS). After years of general growth, this year’s results were an outlier: organizations across the United States reported moderate to heavy declines in attendance. These declines are being roundly contributed to poor weather. In this post, we test that assertion, as well as to provide input from a group of zoo directors and industry outsiders on the issue.
Our industry captures a shares huge amounts of data…but are we using it to our advantage? Frankly, are we using it at all? We don’t think so, and we’d like to change that.
Large cities are declining while other areas are increasing – a complete reversal of the trend seen through the 2010s.
The Association of Zoos and Aquariums (AZA) recently released the results of their mid-year earned revenue survey (ERS). After years of general growth, this year’s results were an outlier: organizations across the United States reported moderate to heavy declines in attendance. These declines are being roundly contributed to poor weather. In this post, we test that assertion, as well as to provide input from a group of zoo directors and industry outsiders on the issue.
Our industry captures a shares huge amounts of data…but are we using it to our advantage? Frankly, are we using it at all? We don’t think so, and we’d like to change that.
39 Lion Street
London-Lutton
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