Gate pricing strategy is the first place you need to look to chart your path towards recovery & growth. Learn how cultural attractions can leverage recent changes to maximize gate returns, including 10 strategies for leveraging ticket-buyer data.
In order for bottom-line incomes to be maximized, admissions & membership programs need to be considered as two halves of a singular access strategy. Dive into these two strategies with us to ensure you’re getting the most from your most valuable asset.
Your membership program can be a tremendous source of revenue, but only if it’s being priced the right way. Priced too high, and you’ll miss out on big chunks of your market; too low, and you’ll kill your gate. Either way, you’re leaving revenue on the table, and we HATE that. We hate it more than steamed vegetables, which is a lot.
Gate pricing strategy is the first place you need to look to chart your path towards recovery & growth. Learn how cultural attractions can leverage recent changes to maximize gate returns, including 10 strategies for leveraging ticket-buyer data.
In order for bottom-line incomes to be maximized, admissions & membership programs need to be considered as two halves of a singular access strategy. Dive into these two strategies with us to ensure you’re getting the most from your most valuable asset.
Your membership program can be a tremendous source of revenue, but only if it’s being priced the right way. Priced too high, and you’ll miss out on big chunks of your market; too low, and you’ll kill your gate. Either way, you’re leaving revenue on the table, and we HATE that. We hate it more than steamed vegetables, which is a lot.
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