purchase process

Frictionless Buying

Frictionless Buying

How many times have you been ready to make an online purchase when it timed out, or the vendor required too much information and the purchase became just too cumbersome? Frustrated, you abort, maybe vowing to go back when you have more time, but often never doing so. How is it we make it so painful for our customers to give us money?

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Frictionless Buying

Frictionless Buying

How many times have you been ready to make an online purchase when it timed out, or the vendor required too much information and the purchase became just too cumbersome? Frustrated, you abort, maybe vowing to go back when you have more time, but often never doing so. How is it we make it so painful for our customers to give us money?

read more

Dr. Frederick Lahodny

Even though using “lorem ipsum” often arouses curiosity due to its resemblance to classical Latin, it is not intended to have meaning. Where text is visible in a document, people tend to focus on the textual content rather than upon overall presentation.