Balance your mission with your margin.
In today’s increasingly competitive landscape, economic pressures require thriving organizations to continuously adopt, adapt, and reinvent themselves. At Canopy, we help businesses like yours identify the right changes to make to grow sustainably, then show the impact they will have in your organization and throughout the region you serve.
We work with each of our partners to develop a custom blueprint that allows them to be flexible in the face of shifting market dynamics while remaining firmly grounded in their mission.
With change comes exciting opportunities—and plenty of risks too. We help organizations chart a new course for the future by validating ideas and concepts through detailed research and operational modeling that provide critical insight into the feasibility of new projects, programs, and attractions.
Key to this process is the evaluation of market metrics, demand trends, and competing attractions. We also model operating costs and create credible, data-backed revenue projections for new projects to help organizations determine their long-term viability.
Economic Impact Studies
How will your proposed project affect local and regional economies? We partner with highly credentialed economists to evaluate the ripple effect of every dollar invested in your project—from construction to operational spending, employment, tax revenue, and more—to gauge the extent to which a new project will benefit your region’s economic growth.
We take a unique approach to business planning. Using industry-specific data, our own quantitative research, and a host of market analytic tools, we construct detailed financial models that provide you with the analytical framework you need to make smart decisions about your organization’s future.
But numbers don’t tell the whole story, so we supplement our quantitative findings with qualitative input: Conversations with leadership, board members, and staff allow us to gain greater insight into your organization’s vision, strategy, challenges, and opportunities. It is only through careful analysis of all data and input that we can optimally position your organization for the future.
No business operates in a vacuum. Identifying and understanding local and regional demographics, market trends, niches, and the competitive landscape enables leaders to anticipate opportunities and threats to their organization’s daily operations and long-term financial health.
Canopy synthesizes all this information through our own exhaustive process of market analysis. We meet with tourism and convention boards, survey target audiences, track visitor trends, analyze attendance and visitation demographics, and research competing attractions. We then layer in broad industry trends and aggregate our findings into a personalized benchmark report that allows you to measure and compare the quality of various policies, programs, services, and strategies against those at similar organizations.
Ultimately, our goal is to provide you not only with the data and information but also distill it into actionable insights to help give you the confidence to make consequential decisions about the future of your organization.