Zoo Advisors and The Tenby Group are now Canopy Strategic Partners. Read more →


We help you imagine the future—and plan for it.

At Canopy, we work with you to develop strategic, master, conservation, and business plans. We bring together new voices, uncover innovative ideas and solutions, and offer objective, unflinching third-party data and analysis to help define the direction of your organization. Our insights and expertise help you make a more meaningful impact.

Strategic Planning

After guiding more than 150 cultural attractions, zoos, museums, and botanical gardens through the strategic planning process, we understand just how important it is for your organization to build a foundation from which you can grow. The process of laying that foundation begins with the development of a strategic plan. With more than 20 years of industry experience and insight, we are uniquely skilled at developing strategies to guide organizations toward their future goals.

Our approach is extensive and inclusive. We tap into the diverse perspectives of leadership, staff, volunteers, and external stakeholders to understand where your organization is today, where it wants to be in the future, and its people and their culture. We then create a customized roadmap for your organization, guided by your new mission, vision, values, and goals.

Master Planning

Master planning means shifting your focus from small details to the big picture. It requires your organization to consider how your physical spaces should evolve over time to continue delivering on your mission. At Canopy, we partner with nationally and internationally recognized design firms to link long-range site and facility design with your specific strategic and business objectives.

Our master plans include analyses, recommendations, and proposals that provide you with a clear vision for the future and a compass to guide you toward sustainable long-term growth.

Conservation Planning

Our team is invested in your mission to protect wildlife and wild places. With a deep bench of talent that includes professional planners and leading experts in animal welfare and global conservation, Canopy has developed some of the most successful conservation programs and strategies in the field.

We believe conservation is not a stand-alone effort or initiative but a practice that should be deeply infused into an organization’s culture, operations, and core values. We help organizations further their conservation efforts every day by identifying programs and projects with the greatest potential for impact and by creating long-term, sustainable plans that enable them to advance their mission.

“Don’t agonize, organize.”

Florynce Kennedy

+49 856 9568 95


39 Lion Street

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