Raising revenue is always a critical topic as we look to fund our conservation missions. Developing innovative ways to ensure financial sustainability for your zoo or aquarium takes time, energy, and resources—three things that are often in short supply—resulting in using the same old methods to achieve our goals.

Let’s start 2020 by shaking things up. We all want and need to remain relevant in this fast-paced world. To achieve this, we encourage you to look beyond traditional avenues to increase income, reach new audiences and markets, and evolve your business model. 

To get you started, we’ve identified ten trends to watch in 2020 and what the opportunities are for your organization. Some are not new but have taken on added importance as consumer needs continue to change. Others, like #8 – The New Gatekeepers – hold both potential but also risk. 

While you may dismiss some of them, like #7 – Technology and the Guest Experience – (‘our guests come to get away from their screens’), ignore them at your own peril. Whether we like or not, consumers and their wants and needs are changing and changing rapidly. Paying attention to each of them can help maximize your revenue goals and advance your missions. 

• Click here to view the full “Global Trends in Raising Revenue” presentation.

• Click here to download the “Are You Maximizing Your Revenues Across Your Facilities?” checklist.

As always, Zoo Advisors is here to help you along the way. Feel free to reach out to our strategic consultants for support in brainstorming, research, process, implementation, and analysis. Good luck and have fun kicking off the new year (and decade) in a non-traditional way!