November 11, 2021

Take Note! Why These Current Events are Relevant to You

We’ve been following the latest news articles and are highlighting four that are relevant to your organization:

  1. “U.S. Inflation Hit 31-Year High in October as Consumer Prices Jump 6.2%” If you haven’t already looked at your pricing strategy, now’s the time to do it. It’s no surprise that the cost for everything is on the rise and it’s hitting multiple line items on your financial statements. Most businesses are adjusting prices upward to reflect the new market realities which look like they’ll be around for a while. Your organization, even as a nonprofit, should be looking at price increases too…otherwise you may be left in a bad place come 2022.
    Download the Zoo Advisors Pricing Strategy Worksheet to assist in reviewing your admissions pricing.

  2. “How Lack of Diversity is Contributing to the ‘Great Resignation’” There may be even more behind the “Great Resignation” than you think. Your DEAI efforts–or lack thereof–could be a factor in employees’ decisions to leave. This news further reinforces the need to double down on the work to create and retain a diverse and equitable workforce.

  3. “National Zoo Names Veteran Curator Brandie Smith Its New Director” Speaking of DEAI, score another win for greater gender at the CEO levels within the AZA community. Congrats to Brandie Smith who was just named Director at Smithsonian’s National Zoo. This brings the total to nine women leading an AZA zoo or aquarium with over 1,000,000 guests. It also continues the trend of promoting from within and the importance of hiring leaders who have a strong commitment and expertise in zoo’s wildlife missions.

  4. “AZA Statement on Expedia Group’s Animal Welfare Policy Changes” You may have missed that Expedia recently changed their policy on selling tickets to certain animal encounters through their sites (which you may be surprised include Hotwire,, VRBO, Orbitz, Travelocity, and many others). It doesn’t take into account the rigorous standards of accreditation. While you may not sell many tickets through these types of sites, it’s still important to keep an eye on these kinds of policies and continue to communicate how your organization puts the interest of the animals first.

As always, Zoo Advisors is here to help you navigate the continuously changing landscape within the zoo and aquarium industry. Contact us if we can be of assistance.

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