Canopy is heading to Texas to sponsor and present at “New Horizons Rising From Roots”, the American Public Garden Association’s 2023 Annual Conference. David Walsh and Zachary Winfield, along with other garden experts, will share actionable strategies on the importance of integrated planning to grow your garden and reach new heights and how to better understand your audience to increase diversity, maximize seasonal event programs, and increase market penetration during two insightful and informative panels.
We hope to see you in Fort Worth, Texas from June 5th – 8th at one of our panel discussions or throughout the conference halls!
Maximizing Impact Through Planning and Partnerships: Strategic, Master, and Business Planning
Tuesday, June 6th at 9 – 10 A.M. CT
Join David Walsh along with a distinguished group of panelists, including Kaslin Daniels, Director of Horticulture and Design at The Bloedel Reserve; Gerald Dieleman, Senior Director, Horticulture at Assiniboine Park Conservancy; Matt Nicolette, Assistant Professor at Clemson University; and Jim Salyards, Director of Horticulture at Filoli Gardens.
Planning processes are important tools for public gardens to adapt to the changing needs of society, deepen stakeholder relationships, and chart a clear course to transform vision into reality. Long-term planning is essential for gardens seeking to innovate and promote positive change. Regardless of your garden’s size and approach to planning, being familiar with the trends, opportunities, and challenges, as well as the interplay between strategic, master, and business planning processes, can help your garden prepare for the future and maximize impact. Learn:
- How to take stock and determine what type of plans are appropriate for your garden
- Perils and pitfalls of Do-It-Yourself vs third-party facilitation
- Roles and responsibilities of garden leaders, facilitators, and designers
- Time commitment for each type of planning process
- Trends in strategic, master, and business planning, including community-driven planning, participatory processes, and transdisciplinary methods
- Interaction between and best timing and flow of different planning processes
- Guidelines for maximizing partnerships with planning and design consultants
Get to Know Your Audience and Market to Maximize Mission and Grow Your Margins
Tuesday, June 6th at 4 – 5 P.M. CT
Featuring David Walsh, President and Chief Advisor, Canopy Strategic Partners and Zachary Winfield, Vice President, Canopy Strategic Partners
Without margin, there’s no mission, and mission-driven gardens grow best in economically fertile soil. There is no single more important financial leverage point than guests coming to your site. But you can’t fertilize your attendance and visitation program if you don’t know what’s happening in your market. Know exactly who is visiting your facility in close to real time, to help you answer questions like:
- What really is my market?
- Where exactly do my guests come from?
- How many guests could we have? How many guests should we have?
- How does our audience change throughout the year or even throughout the day?
- What can we learn from our peers and competitors in the region and across the country?
- Is our facility accessible to the entirety of our community?
- Is our visitation representative of the rich cultural and diverse fabrics of our region?
We’ll help in identifying and capturing market potential, ensuring accessibility, and maximizing financial sustainability.
Canopy is a proud sponsor of this year’s APGA conference.
