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According to AZA, over 180 million people visit a zoo or aquarium in the U. S. every year—more visitors than every NFL, NBA, NHL, & MLB games combined! That’s a lot of foot traffic, & with it comes an incalculable number of benefits to the communities who call these organizations home.
The reliance of zoos and aquariums on visitor-generated revenue is clear. As they begin to navigate a post-COVID landscape, they must be strategic with living collections to remain economically viable and meet their conservation objectives.
In 2016, Zoo Advisors published a whitepaper exploring the relationship between admission and membership programs. We thought this was a good time to revisit the topic, reevaluate all the new data that we’ve collected, and determine what has changed.
With President Biden’s signing of the $1.9 trillion American Rescue Plan into law, fresh aid to governments, citizens, & businesses is on its way, including money for AZA organizations. Now is the time to get your share.
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