Articles Archives - Page 27 of 59 - Canopy Strategic Partners

A Tough Year: What Impact Did Weather Have on Zoo Attendance in 2018 (So Far)

Sep 12, 2018

The Association of Zoos and Aquariums (AZA) recently released the results of their mid-year earned revenue survey (ERS). After years of general growth, this year’s results were an outlier: organizations across the United States reported moderate to heavy declines in attendance. These declines are being roundly contributed to poor weather. In this post, we test that assertion, as well as to provide input from a group of zoo directors and industry outsiders on the issue.

We Can’t Stay the Same if We Expect to Survive.

Sep 19, 2017

The National AZA Conference is history, but the lessons we learned in Indy will serve our collective profession and missions for many years to come.

I Get By With a Little Help From My Statistically Comparable Peer Facilities

Sep 7, 2017

Zoo Advisors has worked with more than 70 different zoos and aquariums. Every single one of those engagements has been unique, but of course there have also been a lot of similarities. One question we get on just about every project we work on is: “how do we compare to our peers?”

Collaboration. Cooperation. Conservation.

Sep 6, 2017

Collaboration. Cooperation. Conservation. — three principles that should guide our conservation efforts as we strive to preserve the world’s critically endangered biological heritage.

Making the Rounds in Indy

Sep 5, 2017

Zoo Advisors again has you covered for AZA2017 in Indianapolis. Our growing team will be busy facilitating sessions, hosting events, and catching up with new clients at this year’s conference.

What is the Future of Zoos?

Feb 21, 2017

Over the past few decades, public consciousness about the importance of conserving the natural world has increased substantially, and opinions about zoos and aquariums are changing. Those of us inside the profession welcome this change: conservation education is at the foundation of what we do

Prioritizing Your Data Efforts

Jan 23, 2017

Of all the zoos and aquariums we’ve worked with, the number of folks who are fully satisfied with their data systems is roughly zero. Today we’re going to take a shot at prioritizing your data collection efforts, and make a few suggestions about what you can do with what you’ve got.

Characteristics of Great Leaders

Sep 20, 2016

Hear what four zoo, aquarium, and conservation leaders had to say about what great leadership and success look like. Highlights from our 3rd annual (Not Just) Women in Leadership Panel @ #AZA2016. Learn Where’s the Joy in Leadership and tips for finding the elusive work-life balance.

Is Your Membership Properly Priced?

Aug 30, 2016

Your membership program can be a tremendous source of revenue, but only if it’s being priced the right way. Priced too high, and you’ll miss out on big chunks of your market; too low, and you’ll kill your gate. Either way, you’re leaving revenue on the table, and we HATE that. We hate it more than steamed vegetables, which is a lot.

Frictionless Buying

Aug 30, 2016

How many times have you been ready to make an online purchase when it timed out, or the vendor required too much information and the purchase became just too cumbersome? Frustrated, you abort, maybe vowing to go back when you have more time, but often never doing so. How is it we make it so painful for our customers to give us money?