Board of Directors are always on leaders minds. Zoo Advisors takes up the issue annually @AZAConf and #AZA2016 was no different. Zoo and aquarium executives react to perceptions and misconceptions about their boards. Being nice and ‘weeding the garden’ may be part of the solution.
A day at the zoo for a family of four can cost well over $100 in many places. Not cheap by most family’s standards. So how do we navigate that fine line of maximizing our revenues without alienating potential visitors? It’s an important question, and there’s no doubt that admission pricing is a tricky business.
Sometimes to find the signal, you have to dig through a cloud of noise, and there sure is a lot of noise out there. Within that noise we’ve come to learn about some striking statistical correlations. And one of those correlations in particular may indicate that a dangerous conspiracy is afoot!
Let’s face it, people’s attitudes towards animals are changing. Maybe it’s not surprising zoos and aquariums are losing favorability. A study presented by AZA President Jim Maddy at the January Director’s Policy Conference painted a bleak picture. A straight line projection showed that the percentage of those who view zoos favorably will fall a staggering 25% by 2025. If you’re not worried, you should be.
Even more than three weeks after the AZA conference in Salt Lake City and our second Women in Leadership panel discussion, we at Zoo Advisors are still feeling the energy and excitement generated by the more than 200 folks packed into the meeting room to share their wisdom and challenges as leaders and potential leaders in AZA organizations.
With this year’s AZA conference now in the rear-view mirror, here’s a quick recap of our experience. It was definitely a conference to remember.
We’re in a growing industry, but not everyone is growing at the same rate. Who’s growing the fastest? How do you compare? Zoo Advisors has analyzed the data over the past decade to give you the answers.
Business has been good for zoos and aquariums and Zoo Advisors is helping to make that happen. Over the last year, we’ve worked on close to twenty new projects with a dozen new clients. We’ve also developed a database of industry data going back ten years and enhanced it with demographics, giving us incredible and unmatched insights into the business. Who’s making moves, getting ahead, and setting up for success?
The Zoo Advisors team is again leading the way on issues that are important to you – from Women in Leadership to Boards. We’ll be busy at the AZA 2015 conference facilitating talks and hosting unique events. For our third year, we’re proud to be a Gold Sponsor of the Conference. We’re looking forward to seeing you at one of the many dinners, parties or talks we’ll be hosting or facilitating this year. Read on for how you can be part of the excitement.
Over the last several weeks, I’ve heard countless animal stories about Cecil, Racing Extinction, an eccentric zoo owner named Aspinall and Blackfish. As someone whose livelihood is inextricably linked to the zoological industry, I’m worried and wondering, “Have zoos lost their voice?”
We provide a point-counterpoint on Disney’s recent shift in cultural attraction pricing strategy post-pandemic.
In her ninth Women in Leadership AZA National Conference session, Kathy Wagner decided to focus on the opposite audience: men.
The truth is that we’ve actually been working with non-zoological clients for a couple of years now, albeit under a different banner.
Lori Perkins reflects on the Zoo Advisors’ rebrand to Canopy Strategic Partners.
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