Benchmarking is incredibly useful in business and strategic planning, but there’s a downside that doesn’t get talked about much. When the industry’s comfort zone shrinks, caution turns into conformity and safety turns into sameness. A level of risk is necessary if cultural organizations want to survive — and that means experimenting beyond the benchmark.
Canopy’s Business Analytics Manager, Lauren Haskins, shares an inside look into our process of economic analysis and financial modeling — and the value of using extensive data to drive strategic goals and decisions.
Several years ago, the Kentucky Science Center was just a sole location in Louisville, working to serve the whole state and neighboring regions. We interviewed Mike Norman, CEO, to hear his perspective on how Canopy’s market-driven feasibility study led to the Science Center’s expansion — creating sustainable growth, broader community impact, and vital education access.
Do you have clarity around who’s walking through your gates, who’s not, and where the opportunities lie? Learn how Canopy uses audience analytics and mapping tools to align mission and margin, empowering cultural attractions to make data-driven decisions that support strategic growth and impact.
A bold design concept needs a practical foundation — one that connects mission and margin, creativity and feasibility. That’s why the process of integrated planning is so valuable for cultural organizations. In this conversation with Unknown Studio’s Partner & Co-Founder, Claire Agre, we discuss collaboration, client readiness, and the evolving role of design in shaping sustainable, connected places.
Canopy’s mid-year retrospective: What themes and trends are we seeing in our work with cultural attractions across the U.S. this year?
With a client base that spans a range of cultural institutions, we see the benefits of cross-pollination in action every day. This ongoing exchange of ideas and best practices across different sectors isn’t just beneficial — it’s essential for relevance, sustainability, and advancement in today’s interconnected cultural landscape. Read on for resources + tips to help you incorporate more cross-pollination into your strategy.
What’s the economic outlook for 2025 and beyond, and how will it impact cultural institutions? Read on for six takeaways from our recent webinar on building resiliency in the face of uncertainty.
Welcome to the first edition in our Planning 101 series: designed to demystify the planning process, address what’s included in different types of plans, and prepare you to start strategic planning and/or business planning with a clear sense of what to expect.
Learn more about one of Canopy’s signature services, Dynamic Projection Modeling, and the transformative impact it has on business planning.
Benchmarking is incredibly useful in business and strategic planning, but there’s a downside that doesn’t get talked about much. When the industry’s comfort zone shrinks, caution turns into conformity and safety turns into sameness. A level of risk is necessary if cultural organizations want to survive — and that means experimenting beyond the benchmark.
Canopy’s Business Analytics Manager, Lauren Haskins, shares an inside look into our process of economic analysis and financial modeling — and the value of using extensive data to drive strategic goals and decisions.
Several years ago, the Kentucky Science Center was just a sole location in Louisville, working to serve the whole state and neighboring regions. We interviewed Mike Norman, CEO, to hear his perspective on how Canopy’s market-driven feasibility study led to the Science Center’s expansion — creating sustainable growth, broader community impact, and vital education access.
Do you have clarity around who’s walking through your gates, who’s not, and where the opportunities lie? Learn how Canopy uses audience analytics and mapping tools to align mission and margin, empowering cultural attractions to make data-driven decisions that support strategic growth and impact.
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