Articles

Data-Driven Decisions: Turning Audience Insights Into Strategic Growth

Data-Driven Decisions: Turning Audience Insights Into Strategic Growth

Do you have clarity around who’s walking through your gates, who’s not, and where the opportunities lie? Learn how Canopy uses audience analytics and mapping tools to align mission and margin, empowering cultural attractions to make data-driven decisions that support strategic growth and impact.

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From Vision to Viability: Integrating Business and Master Planning for Cultural Organizations

From Vision to Viability: Integrating Business and Master Planning for Cultural Organizations

A bold design concept needs a practical foundation — one that connects mission and margin, creativity and feasibility. That’s why the process of integrated planning is so valuable for cultural organizations. In this conversation with Unknown Studio’s Partner & Co-Founder, Claire Agre, we discuss collaboration, client readiness, and the evolving role of design in shaping sustainable, connected places.

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Two Seats at the Table: Navigating the CEO-Board Relationship in Zoos and Aquariums

Two Seats at the Table: Navigating the CEO-Board Relationship in Zoos and Aquariums

What is the key to establishing and sustaining a strong board relationship? That’s what we’ve been asking CEOs and board members from zoos and aquariums across the country over the past six months. Through dedicated focus groups — capped by a live panel discussion at the AZA Annual Conference — we’ve been exploring what it takes to build partnerships rooted in trust, clarity, and shared purpose. Read on for some of the best advice that has emerged.

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AMLAZ Spotlight: Meet Andrea Echeverry-Alcendra

AMLAZ Spotlight: Meet Andrea Echeverry-Alcendra

Meet Andrea Echeverry-Alcendra: Zoo and aquarium leader, Conservation Coordinator at the Indianapolis Zoo, and one of Canopy’s sponsored participants in the 2025 Advancing Minority Leadership in Aquariums & Zoos Program.

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ELDP Spotlight: Meet Duane Hills

ELDP Spotlight: Meet Duane Hills

Duane Hills is the Deputy Director at Cameron Park Zoo and a cohort member of AZA’s 2025 Executive Leadership Development Program. We chatted with Duane about his experience in the program thus far, his career journey and leadership goals, and his perspectives on the future of our field.

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AMLAZ Spotlight: Meet Chris Conner

AMLAZ Spotlight: Meet Chris Conner

Meet Chris Conner: Z&A leader, PhD candidate, and one of Canopy’s sponsored participants in the 2025 Advancing Minority Leadership in Aquariums & Zoos Program.

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Z&A Leader Spotlights: Meet AZA’s Executive Leadership Development Program Participants

Z&A Leader Spotlights: Meet AZA’s Executive Leadership Development Program Participants

Canopy is proud to be sponsoring the Association of Zoos & Aquariums’ 2025 Ted A. Beattie Executive Leadership Development Program (ELDP) and supporting the advancement of leaders in our field. We connected with current and former program participants to hear about their leadership journeys, including what drives them as leaders, the most valuable lessons they’ve learned, and what they envision for the future of the Z&A field.

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AMLAZ Spotlight: Meet Cherie Dumas Nobles

AMLAZ Spotlight: Meet Cherie Dumas Nobles

Meet Cherie Dumas Nobles: Research Program Manager at the Audubon Nature Institute and one of Canopy’s sponsored participants in the 2026 Advancing Minority Leadership in Aquariums & Zoos Program.

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Client Spotlight: Kentucky Science Center

Client Spotlight: Kentucky Science Center

Several years ago, the Kentucky Science Center was just a sole location in Louisville, working to serve the whole state and neighboring regions. We interviewed Mike Norman, CEO, to hear his perspective on how Canopy’s market-driven feasibility study led to the Science Center’s expansion — creating sustainable growth, broader community impact, and vital education access.

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Dr. Frederick Lahodny

Even though using “lorem ipsum” often arouses curiosity due to its resemblance to classical Latin, it is not intended to have meaning. Where text is visible in a document, people tend to focus on the textual content rather than upon overall presentation.